AI-POWERED MARKETER
the AI-POWERED MARKETER PROGRAM is a revolutionary framework designed to turbocharge your marketing with precision and creativity, empowered by the latest & greatest AI tools.
structured for success
1—strategy: Set Your Marketing GPS
2—creative: Plan Your Creative Journey
3—execution: Execute with Precision
Each phase builds on the last, ensuring that by the time you execute your strategy, every piece is aligned for maximum impact.
AI-Enhanced Marketing/
your unfair advantage
Leverage artificial intelligence at every step to accelerate research, analyse data, suggest and optimise strategies, and create engaging content that resonates with your audience like never before.
Learn prompts to solve almost any problem in your business
generate engaging social media content in minutes
come up with hundreds of great campaign ideas quickly
Personalise customer experIEnces at scale
WHAT’S INCLUDED IN THE
AI-POWERED MARKETER PROGRAM:
The AI-Powered Marketer program is designed to guide businesses through a transformative journey in marketing, leveraging the power of AI to ensure precision, effectiveness, and innovation at every step.
Structured into three intensive phases, each one focuses on a specific aspect of marketing—from foundational strategies and brand messaging to tactical execution.
1: Foundations & Brand Strategy
To begin, we lay the groundwork necessary for a robust marketing strategy. This phase is all about understanding and defining the core elements of your brand to ensure that every marketing move is aligned with your overarching business goals.
Marketing Objectives: We begin by aligning your marketing goals with business objectives using a SWOT analysis to set clear, actionable marketing objectives.
Audience Personas: Develop detailed profiles of your target customer segments to understand their needs and behaviors, ensuring your marketing strategies are sharply targeted.
Brand Identity: Establish a clear brand personality, competitive advantage, and deep consumer insights to resonate authentically with your audience.
Brand Iconography: Collate all visual brand elements such as logos, fonts, and colors to maintain consistency across all marketing channels.
Product Ladder: Strategically structure your offerings, pricing them attractively with special offers to maximize customer engagement and conversion.
2: Creative Brand Messaging
Next, we dive into defining how your brand communicates with the world. This stage refines your brand’s voice and crafts the messaging that will be used across all marketing campaigns.
Brand Positioning: Define a unique market position for your brand that distinguishes it from competitors, supported by a mission, vision, and core promises.
Brand Platform: Construct a compelling brand platform including taglines and key messages that embody the essence of your brand.
Brand Voice and Tone: Set guidelines for your brand’s communication style to ensure consistency in how your message is conveyed across all platforms.
Campaign Concepts: Begin outlining creative campaign ideas that align with your brand’s message and goals.
Content Strategy: Develop a comprehensive plan for the types of content that will best engage your audience, reflect your brand, and support your marketing objectives.
3: Channels & Execution
Finally, we focus on putting plans into action. This phase is critical for launching your refined marketing strategy using the most effective channels and tools.
Channel Strategy: Identify the most effective marketing channels, both online and offline, to reach your target audience efficiently.
Marketing Assets: Create core marketing assets and templates that will be used across campaigns, ensuring quality and coherence.
Creative Toolkit: Equip you with the necessary tools and assets for a successful campaign rollout.
Campaign Plan: Plan the detailed execution of marketing campaigns, from timing and tactics to resources and responsibilities.
Content Calendar: Develop a tailored content calendar for social media, ensuring that your online presence is consistently engaging and strategically aligned with your overall marketing goals.
